Parading in the
Sydney Mardi Gras float
Sydney's Mardi Gras is an annual LGBTQIA+ festival attracting around 500,000 people, celebrated with a vibrant parade on Oxford Street, cultural events, and parties, showcasing diversity, inclusion, and pride. Transport for NSW attends the parade each year to celebrate acceptance and inclusivity on their public network across New South Wales.
The objective
Transport for NSW aimed to design a visual identity for their parade float that would showcase their commitment to the LGBTQIA+ community. They seek to proudly connect friends, families, lovers, and communities throughout NSW, while fostering environments where LGBTQIA+ individuals feel safe, supported, and connected across their workplaces and transport network nationwide.
The solution
Design a symbol and graphic that effectively conveys Transport for NSW's commitment to connecting all of New South Wales. This concept integrates the familiar train lines shaped to outline the state of NSW, infused with the vibrant colours traditionally associated with the LGBTQIA+ community. This design serves as a unique emblem for their Mardi Gras float, celebrating inclusivity and community pride.
The outcome
- Television viewership: the parade was watched by around 500,000 viewers on ABC TV with a feature spotlight and callout given to Transport for NSWs float. It was the highest-rated program of the night.
- In-person attendance: approximately 250,000 spectators
- Participants: approximately 12,000 individuals
- Floats: approximately 200 floats
Transport for NSW float design
Client
Transport for NSW,
Australia
Australia
Credits*
- Department: Brand and Marketing and Creative Services
- Directors: Allison Lee, Karen Mork, Ashleigh Lane
- Illustration: Myself
- Photography: Transport for NSW
Deliverables
- Banners
- Digital tiles
- Email headers
- Illustration
*If any credit or attribution has been inadvertently omitted, please contact me directly. It was not intentional, and I am committed to including all appropriate credits where possible. This website strives to respect all copyright and intellectual property rights. Should there be any errors or oversights, I will take immediate action to resolve them.
