At the time, Shping was in its early stages and lacked a clear, consistent brand identity. The goal was to develop a strong, unified brand image that would resonate with customers and enhance brand recognition in a competitive market.

A comprehensive branding system was created, including guidelines for logo placement, colour schemes, typography, iconography, and photography style. These elements were designed to work in harmony, providing Shping with a consistent visual identity that could be applied across all marketing materials.

As a result, Shping’s brand became more recognisable and cohesive. The newly established brand identity helped the company build stronger consumer trust and stand out in the marketplace, with a consistent look and feel across both print and digital channels.